# Google Ads – tips and expert articles

## [How to set up Google Shopping: a guide for beginners](/content/blog/how-to-set-up-google-shopping-a-guide-for-beginners/index.html)
- Published: 3 days ago
- Views: 6

## [Segments vs. Audiences in Google Analytics 4: A Comprehensive Setup Guide](/content/blog/segments-vs-audiences-in-google-analytics-4-a-comprehensive-setup-guide/index.html)
- Published: 7 months ago
- Views: 12

## [Google Ads Targeting Methods: From Broad to Bullseye](/content/blog/google-ads-targeting-methods-from-broad-to-bullseye/index.html)
- Published: 9 months ago
- Views: 10

## [How to Set Up Button Click Tracking Using Google Tag Manager](/content/blog/how-to-set-up-button-click-tracking-using-google-tag-manager/index.html)
- Published: a year ago
- Views: 6

## [What Are Custom Dimensions in GA4, and How Do They Help with Analytics?](/content/blog/what-are-custom-dimensions-in-ga4-and-how-do-they-help-with-analytics/index.html)
- Published: a year ago
- Views: 4

## [What Are Affinity Audiences, and How Do You Target Them?](/content/blog/what-are-affinity-audiences-and-how-do-you-target-them/index.html)
- Published: a year ago
- Views: 6

## [A Step-by-Step Guide to Creating a Demand Gen Campaign](/content/blog/a-step-by-step-guide-to-creating-a-demand-gen-campaign/index.html)
- Published: 2 years ago
- Views: 9

## [How Does Google Ads Work? A Guide for Beginners in Online Advertising](/content/blog/how-does-google-ads-work-a-guide-for-beginners-in-online-advertising/index.html)
- Published: 2 years ago
- Views: 10

## [Complete Guide to Performance Max Assets and Specs](/content/blog/complete-guide-to-performance-max-assets-and-specs/index.html)
- Published: 2 years ago
- Views: 5

## [Performance Max Campaign Optimization: 10 Steps to Maximize Efficiency](/content/blog/performance-max-campaign-optimization-10-steps-to-maximize-efficiency/index.html)
- Published: 3 years ago
- Views: 10

## [A Comprehensive Guide to Creating a Performance Max Campaign in Google Ads Editor](/content/blog/a-comprehensive-guide-to-creating-a-performance-max-campaign-in-google-ads-editor/index.html)
- Published: 3 years ago
- Views: 5

## [Google Ads Match Types: The Ultimate Guide](/content/blog/google-ads-match-types-the-ultimate-guide/index.html)
- Published: 3 years ago
- Views: 13

## [The most popular banner sizes in Google Ads](/content/blog/the-most-popular-banner-sizes-in-google-ads/index.html)
- Published: 6 years ago
- Views: 3

## [Google Smart Shopping: tips and experience](/content/blog/google-smart-shopping-tips-and-experience/index.html)
- Published: 6 years ago
- Views: 4

## [Similar audiences in Google Shopping campaigns: test results](/content/blog/similar-audiences-in-google-shopping-campaigns-test-results/index.html)
- Published: 6 years ago
- Views: 3

## [Google AdWords Banners: What are the Most Effective Ad Sizes?](/content/blog/google-adwords-banners-what-are-the-most-effective-ad-sizes/index.html)
- Published: 11 years ago
- Views: 1