# Analytics Academy – tips and expert articles

## Articles

1. **[How to Use Calculated Fields in Looker Studio (Google Data Studio)](/content/blog/how-to-use-calculated-fields-in-looker-studio-google-data-studio/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: 7 months ago  
   * Views: 9

2. **[Marketing That Works: How to Train Advertising Algorithms to Drive Higher Profits](/content/blog/marketing-that-works-how-to-train-advertising-algorithms-to-drive-higher-profits/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: 9 months ago  
   * Views: 8

3. **[Cloud Marketing and AI Analytics: How Businesses Use Data to Optimize Advertising](/content/blog/cloud-marketing-and-ai-analytics-how-businesses-use-data-to-optimize-advertising/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: 10 months ago  
   * Views: 8

4. **[Automatic Analysis of Customer Data (RFM Analysis) Using Google BigQuery](/content/blog/automatic-analysis-of-customer-data-rfm-analysis-using-google-bigquery/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: 11 months ago  
   * Views: 12

5. **[Firebase Dynamic Links Is Shutting Down — Here’s How to Preserve Functionality and Retain Users](/content/blog/firebase-dynamic-links-is-shutting-down-here-s-how-to-preserve-functionality-and-retain-users/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: 11 months ago  
   * Views: 7

6. **[A Complete Guide to PPC Reports in Google Analytics 4](/content/blog/a-complete-guide-to-ppc-reports-in-google-analytics-4/index.html)**  
   * Categories: [Online Advertising](/content/blog/category/ppc/index.html), [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: a year ago  
   * Views: 9

7. **[What Is a Service Account and How to Use It in Looker Studio?](/content/blog/what-is-a-service-account-and-how-to-use-it-in-looker-studio/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: a year ago  
   * Views: 7

8. **[How to Blend Data Sources in Google Looker Studio](/content/blog/how-to-blend-data-sources-in-google-looker-studio/index.html)**  
   * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: a year ago  
   * Views: 9

9. **[The Beginner's Guide to SEO Analytics](/content/blog/the-beginner-s-guide-to-seo-analytics/index.html)**  
   * Categories: [SEO](/content/blog/category/seo/index.html), [Web Analytics](/content/blog/category/analytics/index.html)  
   * Published: a year ago  
   * Views: 10

10. **[Mobile App Analytics Tool Comparison: Choosing the Best for Your Goals and Objectives](/content/blog/mobile-app-analytics-tool-comparison-choosing-the-best-for-your-goals-and-objectives/index.html)**  
    * Categories: [Web Analytics](/content/blog/category/analytics/index.html), [Mobile](/content/blog/category/mobile/index.html)  
    * Published: a year ago  
    * Views: 11

11. **[How to Bypass the One Million Limit on Events Export from Google Analytics 4 to Google BigQuery](/content/blog/how-to-bypass-the-one-million-limit-on-events-export-from-google-analytics-4-to-google-bigquery/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: a year ago  
    * Views: 4

12. **[What Is Cost Per Lead, and How to Calculate It](/content/blog/what-is-cost-per-lead-and-how-to-calculate-it/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 7

13. **[What Is ROI and How to Calculate It?](/content/blog/what-is-roi-and-how-to-calculate-it/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 6

14. **[How to Track Site Search in GA4](/content/blog/how-to-track-site-search-in-ga4/index.html)**  
    * Categories: [Online Advertising](/content/blog/category/ppc/index.html), [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 7

15. **[5 Effective Pipeline Metrics to Track and Boost Conversions](/content/blog/5-effective-pipeline-metrics-to-track-and-boost-conversions/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 7

16. **[Mobile Conversion Rate Optimization (CRO): A Complete Guide](/content/blog/mobile-conversion-rate-optimization-cro-a-complete-guide/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 8

17. **[Data Visualization: How It Makes It Easier to Work with Information](/content/blog/data-visualization-how-it-makes-it-easier-to-work-with-information/index.html)**  
    * Category: [Web Analytics](/content/blog/category/analytics/index.html)  
    * Published: 2 years ago  
    * Views: 9

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